One step to Naturally Straight, humidity-resistant hair! That’s right.


By Leighanne Lockhart/The Studio












For all you ladies out there who have fought with your waves and curls since birth, your prayers may be answered. Aveda’s newest creation, Naturally Straight from the Smooth Infusion line, is being raved about by both our stylists and guests. We know. You’ve tried every other straightening, smoothing product out there and have received less-than-miraculous results. But we’re urging you to give this one a shot before you throw in the towel. Sleeker, tamer, straighter locks could be yours.

“Okay, so why is this product so much different?” The magic ingredient: plant fibers.



Naturally Straight styling crème progressively straightens curls with every use. Here’s the details straight from Aveda:

  • As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day.*

  • Organic cassava root helps form a barrier against intense humidity to help you forget about frizz.

  • Straight styling becomes faster and easier.

*After 5 consecutive applications of naturally straight, hair will stay straight for up to 3 washes.


Naturally Straight also will resist humidity and perspiration. That’s less fuss for your hair… even in the South… even after a workout…


“But, what if I want my curls back?” Local Aveda representative Lisa Priester says 3 shampoos will get the product back out.


So, whether you’re wanting to get super slick, straight hair or just relax your curls, Naturally Straight could be your long-awaited solution. The Studio is currently running a product special that allows guests to receive a complimentary blow-dry lesson from a stylist with the purchase of a Naturally Straight and Ergo round brush combo for $64.95, valued at $99.95. That saves you $35!

You can sign up on our website here, call, or come in and see us!

The Studio recently became an advocate of these cutting edge brushes that help to prevent and repair damage, resist color fading, speed up your blow-dry time, and work effortlessly in your hand. You can learn more about Ergo brushes in our previous post here!